Serota is well-known as a library furniture specialist. With over 100 years' experience of manufacturing and fitting, the company is noted for creating fine furniture that is in keeping with its surroundings, from refurbishment projects in listed buildings through to the most contemporary of designs. Their clients include leading universities, independent academies, state schools and ecclesiastical institutions.
Recommended by another client of ours, they approached us to see what we could offer to improve their positioning within their specialist field. The first thing we identified to them was a total lack of consistent branding. Serota had never had any kind of branding per se, instead relying totally on recommendation for its work. For libraries, this was not a problem; however the company wished to expand into other types of furniture projects where it was relatively unknown.
Our first task was to create a brand for the Serota name which we completed in July 2016. We also created advertising copy, corporate stationery and developed a comprehensive responsive website which was launched in January 2017